IPTV is the the new buzz word for Internet Protocol Television. Contrary to popular belief it is actually not just cable tv streamed digitally over the internet. It is the new way in which media providers are going to control all aspects of programming by combining them into massive digital databases and stream them over broadband connections that are designed for the internet(IP). They will allow for specific niche based programming, Video On Demand(VOD), Shopping, and many more innovations.