Brand Lab II

Roxanne Camanyag

humans need humans (?)

"You are a human, and you need other people in your life in order to be healthy." - Donald Miller, Blue Like Jazz

(okay up until a certain point perhaps...)

Posted on April 22, 2008

The things that go bump.

I drew a map discovering my comfort to discomfort in known territories to unknown territories, not only in the outside world, but within my body as well.

check it:

Unknown Territory : Uncomfortable
Wednesday, June 13, 2007, 1:25am
"...and these spasms don't just overwhelm my orientation and memory, but my emotions, giving me intense blasts of fear. AND I HATE IT. I want it to go away because or somehow try to prevent them from happening but I cant."

Known Territory : Comfortable
December 20th, 2007, 11:00am
"I'm very lucky to spend Christmas the way I do every year. I realize it's not about the gifts I get. It's about the time I spend with the people I love and most especially share their love and time with me. It's about giving."

The unknown world becomes smaller when we add elements from our own comfort.

+ Family and friends every step of the way: physically there, over aim or on the phone.

+People who experience the same scary unknown world are the light in your darkest hours and take the time to contact you.

Posted on April 16, 2008

oh aunt jemima!

brand: "i'm cooler"
product: "but i'm the same as you"

Posted on April 15, 2008

three concepts

1. foreign territory

Reflections on the Meaning of Study Abroad
Elizabeth Shannon

idea of recreating, reshaping self-identity in various locations to test, absorb, learn environments.

EDU 142: reflections of studying abroad: gain a great sense of everyone's fears/excitement throughout their experiences

Pictorial/image collection of the impact of their foreign surroundings, but taken with their own hand & from their own eyes.

2. Flesh with infinite curiosity

As humans, we are in danger of injury from the smallest of paper cuts to the tragedy of misfortunate events or diagnoses. Yet, our spirits fly high, and our curiosity is never-ending, desiring to learn more about health, sciences, music, language, culture, typography and the list never flails.

We are, as we were born, destined to learn, whether through traditional means or on the street.

interactive to-go kits for young & old to take as they explore the world.
knock knock

3. The things we need

Does humanity value enough the massive amounts of branded products it consumes and produces?

construct a survey & research of top things they could not live without and graphically present it... age range audience

Posted on April 15, 2008

The Common People

mul.ti.tude
noun
1. a great number; host: a multitude of friends.
2. a great number of people gathered together; crowd; throng.
3. the state or character of being many; numerousness.
4. the multitude, the common people; the masses.

Politically: first used by Machiavelli who wrote The Prince & Discorsi

The Prince: Doesn't matter if loved or feared, (best if both) just avoid being hated. The prince must protect the state. Not an idealisitic theology, but rather a more rational way to keep the "multitude" in control.

Based on pyramidal shape: US top - multitude on bottom
It is in this third tier that, albeit indirectly, the multitude appears as the Other of the People: “The democratic forces that in this framework ought to constitute the active and open element of the imperial machine appear rather as corporative forces, as a set of superstitions and fundamentalisms, betraying a spirit that is conservative when not downright reactionary. […] This limited sphere of imperial ‘democracy’ is configured as a People (an organized particularity that defends established privileges and properties) rather than as a multitude (the universality of free and productive practices).â€

My perspective:
I see it as a pyramidal shape not just about governmental politics, but the way we live our lives in the home, education, religion, and even online. There are positive (inspirational) and negative (revolutionary) reactions of the "multitude".

A human goal: to protect somehow ourselves OR our beliefs?

((picture soon))

Machiavelli
Multitude
Interview w/ Michael Hardt

Posted on April 10, 2008

The Natural World vs. The Man Made World

"A human nervous system receives and processes roughly 1 million bits of information per second. Per second, we are aware of only 20 of those bits. Our conscious mind has no access to the other 999.980 bits. The conscious mind thinks it perceives everything. It thinks it is in complete control of our senses and actions, but it does not have a clue. Breathing, walking, even talking are largely unconscious actions. The man-made world is mostly a reflection of our consciousness. Stories, art and music are the rickety bridge to where the other 999.980 bits are dancing."...

We hardly realize the diversity at hand because we are too focused on the environments we create - and that is everything! From the clothes we wear, to the language we say, to the even the detail of the ipod color we want.

When we look at a larger worldly perspective, I have noticed the word "American" is looked at differently, based completely what we've heard from friends, on the news, learned in class, or gossip even. I, for example was born in "The United States of America" so I would call myself "American" or say "I am from America."

When I said that to various Italians, or Europeans when I was studying abroad, they would either say "ahhh America" as if they were holding back more comments, or would start mentioning politics with me. I was intriguiged by their knowledge of American politics, and more importantly my lack of awareness about more U.S. issues they knew.

On the other hand, when you go to the Philippines, they already knew I was Filipina-American just by the way I walk, dress or act, without me talking to them, and most of the time, they truly admire the American way of life. "America" to many in the Philippines is almost exemplary figure to success. They admire it so much, they consciously integrate parts of American culture into their lifestyle - from Starbucks and McDonalds in major cities to using English as the formal language in colleges.

Posted on April 9, 2008

The complexity of Humanity

How-Things-Become-Part-I-The-Infinity-of-Definition

Thoughts of wonder:
We humans, are simply flesh, but filled with never-ending spirit and an incredibly complex mind.

The essence of being is because of our perception. How we relate to the world through culture, language, writing, understanding, thinking.

"To 'give reality greater clarity' is merely to multiply the 'what it is like to be' or the 'beingness' of any entity or concept. The more these kinds of being are multiplied, the more ways there are to perceive the universe and since the universe itself is nothing but perception, consciousness (in all its forms) may very well take credit as the creator of 'the real."

http://www.huge-entity.com/2006/03/art-technology-and-progressive-hand-of.html
"The poem is a way to share a slice of consciousness which goes deeper than a simple sentence or paragraph of text. Music too can be understood in this sense."

Despite our desires on earth to be individualistic, we are tied together because of our curiosity....

i'm still confused.

Posted on April 8, 2008