Predecessors of the Banner Ad

The banner ad of today's modern internet is designed to capture the attention of a viewer in as quick of a manner as possible. In this regard, web banner ads draw much from its ancestors of the non-dynamic past. Billboards and bumper stickers have over the years perfected the art of displaying messages as concisely as possible. After all, it's impossible to read more than a few words at a time when one is driving at 65 miles per hour. As you click on the surrounding banner ads, keep in mind the techniques used by them: large print, simple delivery, perhaps a witty remark too. In the case of the Burma-Shave ads, they were spaced in a manner so that the pacing and rhythm of the rhyme was appropriate and readable. Web banner ads are similar in many ways. They must be eyecatching, succinct, and communicative. While the banner ad is a little bit more flexible, and perhaps more dynamic than its predcessors, the principles behind it are essentially the same.