THE BUSINESS OF BLOGGING:
examining the latest tool in the corporate handbag


Maytag has started its own product blog > October 24, 2005 - 10:17am

Just got back from vacation. I found this interesting article on Maytag and how it's started using blogs to get feedback from customers and test out new products.

The new blog has helped answer customer questions and provide information quickly to individual customers.

Seems to be working for them although they have not made the blog an official part of their company...

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Businessweek on corporate blogging > October 23, 2005 - 5:38pm



I saw this on the News stand and grabbed it! They do a pretty good job of covering the emergence of corporate blogging as a new aspect of business.

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

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Corporate Blogging is here to stay...thats what these guys are saying > October 22, 2005 - 1:02pm

A friend in the industry forwarded this article to me and said it's a pretty interesting read on how corporate blogs are definitley here to stay.

"Blogging aint going away. The conversation is going to go on without you. Be there or be square,"

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